Unique Business model across the MENA region
Our unique business model is reflected in the underlying fashion platform as we are engaged in all phases of the apparel supply chain textile, apparel manufacturing, retail and distribution satisfying different client’s needs. The company produces high quality textiles, which are used to create menswear garments to be distributed via the company’s worldwide network of partners and brands in-addition to the group own retail network in Egypt and UK. Concrete our own homegrown luxurious brand in Egypt has more than 40 retail stores, in-addition to the online platform. While our UK subsidy Baird group operates portfolio of owned and licensed brands through 50 store of street shops and outlets.