Chairman & Chief Executive Officer, Chairman of Luxury wear Segment
Dr. Alaa Arafa is the son of founder and the major shareholder of Arafa Holding. Dr. Alaa served as the Chairman of the Ready
Made Garments Export Council (RMGEC) and as a Board Member of Citadel Capital – the largest private
equity firm in the Middle East and Africa. He also co-founded and served as a Board member of CIIC
– one of the first and largest private investment banks in Egypt in the early 90’s. Dr. Arafa served
as a Co-Chairman of the Egyptian Italian Business Council (EIBC) and is currently serving as the
Chairman of the Egyptian Center for Economic Studies (ECEC) – one of the most sophisticated non-for
profit think tanks and research houses in Egypt. Dr. Alaa is also a Board Member of the British Business
Council. Dr. Arafa was born on 21st of November 1958 in Alexandria, Egypt and received his education
at the Faculty of Medicine at Ain Shams University in Cairo.
Chairman of Formal Wear Segment
Ms. Hala Hashem joined Swiss Garments Company in 1994 as assistant to the CEO, Dr. Alaa Arafa, and held a number of positions
in sales and export management before being appointed deputy General Manager in 2007. Ms. Hala was
appointed CEO of the Apparel & Tailoring Segment and joined the Board in 2006. Today she is Chairman
of the Formal Wear segment. She has a degree from the Faculty of Economics and & Political Science
at Cairo University and an MBA from the Maastricht School of Management, the Netherlands.
Vice Chairman of Luxury Wear Segment
Ms. Maha Hashem joined Swiss Garments as a National Commercial Manager in 1998 and was appointed General Manager of Concrete
in 1999, leading the turnaround and restructuring of the Company and introducing the successful children’s
collection. She became CEO of the Retail Segment in 2006 and was appointed to the Board in the same
year. Today she is Vice Chairman of the Luxury Wear segment and Chief Executive Officer of Concrete.
Ms. Maha has a degree in Electronics & Communications from Cairo University.
Non-Executive Board Member
Mr. Mohamed Daoud sits on the Board of Arafa Holding. He is also Chairman and Member of the Board of Mohamed Ahmed Daoud
and Partners for Trading; Mohamed Ahmed Daoud and Partners for Engineering and Industrial Investments
and Mohamed Ahmed Daoud for Electrical and Mechanical Industries “Madeco.” He holds a Bachelor of
Non-Executive Board Member
Ms. Shereen Arafa joined the Board in 1997. She is involved in some of the Company’s charitable work, such as the Arafa Charity
Foundation. Ms. Shereen has a degree in Accounting from Ain Shams University. She is the daughter
of Mr. Ahmed Arafa, founder of the original Arafa business.
Non-Executive Board Member
Ms. Samaa Ragab is involved in some of the Company’s charitable work, such as the Arafa Charity Foundation, and joined the
Board in 1998. She is the mother of Dr. Alaa Arafa, Eng. Ashraf Arafa and Ms. Shereen Arafa.
Mohamed Ahmed Morsy
Managing Director for Financial Affairs
Morsy has more than 19 years of experience in the finance, banking and investment fields. He started his career in the Egyptian company for mobile services ”Mobinil” serving in building up the corporate network in the North Area and Delta moving in 1999 to the banking industry in corporate banking at the Arab Bank for more than 9 years then Barclays Egypt for another 3 years during his banking career he led some key debt restructuring and acquisition finance projects in addition to some syndication finance for mega projects.
Morsy joined Arafa Holding in 2010 since then he led some key restructuring and investment ventures including the restructuring of the Company’s JV in Portugal and the British Subsidiary Baird Group, where he serves a board member, in addition to the establishment of the JV with Ermenegildo Zegna in Egypt, Camegit where he serves Vice chairman and Financial MD, Morsy is currently the Chief Treasury Director and also serves as a board member in different Egyptian and offshore Arafa affiliates.
Morsy was born on August 5th, 1978, received his Bachelor Degree in Finance from Alexandria University and received his accredited MBA from Michigan University in 2002. Morsy also received his certified corporate lending education by Chase Manhattan Bank in 2006.
Mohamed Talaat Mohamed Khalifa
Managing Director for Investments
Khalifa has more than 15 years of experience in the finance, investment and retail fields. He started his career in corporate banking at the Arab African International Bank moving to the investment banking field with Beltone Financial, then co-founded the Egyptian Subsidiary of the Abu Dhabi-based Investment Co “Royal Group” that manages the private investments of H.H. Sheikh Tahnoun Ben Zayed Al Nahyan where he led several international investments for the Group in the renewable energy, real estate, financial services and hospitality fields.
Khalifa joined Arafa Holding in 2010 as Chief Investment Officer and since then he led some key restructuring and investment ventures including the restructuring of the Company’s JV in Portugal and the British Subsidiary Baird Group, where he serves a board member, in addition to the establishment of the JV with Ermenegildo Zegna in Egypt, Camegit. He led the major change of ownership of Gruppo Forall, owner of the Italian men’s wear fashion house Pal Zileri, In 2016 he was appointed as the CEO of Euromed the trading arm for retial and wholesale business of Arafa Holding in Egypt and also appointed in Jan 2018 as the Co-CEO of the largest men’s wear retailer in Egypt – Concrete, continuing the Brand transformation and leading the international expansions of the brand.
Khalifa was born on the 2nd of August, 1982, received his Bachelor Degree in Business Administration from Cairo University, and his is a CFA charter holder. Khalifa served as a part-time instructor at the American University in Cairo for the CFA Program for 5 years.
Hani Sarie El Din
Dr. Hani Sarie El Din is a prominent legal practitioner in Egypt and the Middle East with over 30 years of experience in corporate, banking, and capital market. In addition to his private professional career, Dr. Sarie El Din has served in executive and non-executive public positions including, Chairman of Capital Market Authority, Board Member of the Central Bank of Egypt, General Authority for Investment, and the first official US-Egyptian Fund to promote investment in Egypt. Dr. Sarie El Din holds a Ph.D. in International Business Law from Queen Mary and Westfield College, University of London.
Eng. Hani Berzi
Mr. Berzi has more than 32 years of experience in the food and beverage industry, having started his career in 1986 by joining Tasty Foods Egypt, his family’s snack food business. Mr. Berzi subsequently held the position of Sales and Marketing Vice President at Tasty Foods Egypt after a sale of a part of its shares to PepsiCo, from 1990 to 1992. Mr. Berzi became a member of the Board of Edita Food Industries in 1996 and became the Managing Director and Chairman of the Board in 2006. Mr. Berzi is also a member of the Board of the Chamber of Food Industries and the Egyptian Centre for Economic Studies, and is the Chairman of the Egyptian-Greek Business Council (Egyptian side), and is the Chairman of the Food Export Council. Previously, he was a member of the Boards of a number of companies in the food and beverage industry including Technopack in 1987, Rotopak in 1989 and Egypt Sack in 1997, and has also served as a Board Member of the Federation of Egyptian Industries. He graduated from Ain Shams University (Cairo, Egypt) with a BSc in Computer and Control Engineering.